CASITA AZUL

FOUNDER & STRATEGIST ☞ CASITA AZUL (FORMERLY KITTENTEETH)

CASITA AZUL | 2013 - PRESENT

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Nikki supports nonprofits, small businesses, and political campaigns with strategic communications and creative execution. Her services include messaging, branding, marketing, design, content creation (photo, video, writing), and digital engagement. Clients value her ability to take ideas from concept to launch with precision, honesty, and impact.

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Full-service marketing tailored to your organization's mission, audience, and goals, including: 

• Strategy & Messaging

• Marketing & Communications

• Branding & Design

• Content Creation (Photo, Video, Writing)

• Web & Social Media

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COMMUNICATIONS & OUTREACH MANAGER ☞ SMASH
SEATTLE MUSICIANS ACCESS TO SUSTAINABLE HEALTHCARE (SMASH) | MAR 2022 - APR 2025
 

At SMASH, Nikki directed all communications, marketing, fundraising campaigns, and outreach strategies. She led the development of a new website (122% increase in unique visitors), expanded recurring giving programs, doubled donor upgrades, and exceeded annual fundraising goals. Her integrated campaigns included digital, print, events, and sponsorship.

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HIGHLIGHTS: 

• Led all communications, marketing, fundraising campaigns, and outreach strategy for a nonprofit serving musicians across the Puget Sound region.

• Designed and launched a new website that increased unique visitors by 122%, total visits by 60%, and reduced bounce rate by 10% in its first year.

• Drove a 75% increase in gross revenue from the annual benefit concert, with a 155% boost in sponsorship revenue and a 600% increase in auction returns.

• Delivered 6 in-person events, 12 digital campaigns, and launched a recurring giving program, hitting 120% of fundraising goals in 2024.

• Increased recurring donors by 2x, upgraded 94% of donors in year one and 105% in year two.

• Boosted member enrollment by 97% in year one, and 35% in year two; service usage jumped 81% year-over-year.

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MARKETING MANAGER ☞ THE CROCODILE
THE CROCODILE – SEATTLE MUSIC VENUE | SEPT 2021 - APR 2022
 

Nikki led reopening marketing for Seattle’s iconic music venue, launching new websites, managing SEO and digital ads, revitalizing press partnerships, and doubling newsletter engagement. She increased Instagram engagement by 269% in one month and landed 20+ press features.

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HIGHLIGHTS: 

• Launched two full-scale websites for The Crocodile and The Hotel Crocodile, including custom SEO content, accessibility, and brand-aligned design.

• Increased Instagram reach by 465%, engagement by 269%, and follower count by 6.65% in a single month.

• Integrated Spotify Ads and revived KEXP & The Stranger partnerships, lowering Facebook/Instagram CPC through tight ad optimization.

• Landed 20+ press hits during reopening, including “must-not-miss” event coverage across Seattle outlets.

• Rebuilt newsletter strategy and design, boosting CTRs and doubling send cadence without hurting engagement.

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CHIEF OF STAFF ☞ CONVERGE MEDIA
CONVERGE MEDIA – NORTHWEST BLACK MEDIA COMPANY | JUN 2020 - SEPT 2021

 

During a period of rapid growth, Nikki managed communications strategy, content production, and audience development across live streaming and public health campaigns. She supported daily operations and expanded reach across multiple platforms.

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HIGHLIGHTS:

• Directed comms strategy and external PR across platforms, including live-streaming shows and public health content.

• Produced photography, video, and graphics for streaming, social, and fundraising.

• Built audience across Instagram (12.2K), Facebook (46.5K), and YouTube (2.7K).

• Managed operations including staff, volunteers, and contributors.

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HEAD OF MARKETING ☞ MASTIN LABS
MASTIN LABS – CREATIVE TECH COMPANY | JAN 2016 - MAY 2020

 

At Mastin Labs, Nikki led global marketing efforts for a digital photography software brand. Her work quadrupled ROI on digital product campaigns and earned recognition in internal training materials. She built a 50K+ online community and owned SEO, email, and sales funnels.

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HIGHLIGHTS: 

• Launched campaigns that quadrupled ROI on digital product sales.

• Built and managed a 50K+ member online community on Facebook and Instagram.

• Owned brand voice, SEO content, social, email, and conversion funnels.

• Featured in internal and external training materials as a benchmark digital advertising campaign: How Mastin Labs Got a 4X Lifetime ROI With Digital Products 

 

 

DIGITAL MARKETING MANAGER ☞ WILL LEATHER GOODS

WILL LEATHER GOODS - LEATHER ACCESSORIES & APPAREL COMPANY | MARCH 2014 - MARCH 2015

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At Will Leather Goods, Nikki Barron served as Digital Marketing Manager, where she drove the brand’s online transformation. She led a comprehensive website redesign and crafted a digital strategy that catapulted the brand ahead of major competitors like Macy’s and Nordstrom in search rankings. By combining savvy SEO tactics with high-performing Google Ads campaigns, she secured the #1 spot on Google Search just six months post-launch—boosting visibility, traffic, and conversions across all digital channels. Her work helped position Will Leather Goods as a direct-to-consumer leader in a crowded retail landscape.

 

HIGHLIGHTS:

 

• Led full website redesign, launching a refreshed site that surpassed expectations within six months

• Outperformed major retail competitors like Macy’s and Nordstrom via advanced SEO strategies and paid web campaigns

• Orchestrated Google Ads paid search campaigns that ranked Will Leather Goods as the top search result within six months post-launch

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WEBSITE DESIGNER/DEVELOPER ☞ TOWNSQUARE MEDIA

TOWNSQUARE MEDIA - 3RD LARGEST RADIO & ENTERTAINMENT COMPANY WORLDWIDE | APRIL 2012 - MARCH 2014

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Nikki managed the end-to-end creation and optimization of client websites across diverse industries. She collaborated closely with onboarding and account teams to ensure designs aligned with client needs, while maintaining accessibility standards, SEO best practices, and responsive layouts. Operating with speed and precision, she consistently delivered 2-3 quality sites on average per week. 

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HIGHLIGHTS:

• Spearheaded the launch of over 100 small business websites nationwide, delivering branding, design, and CMS development. 

• Supported the launch of online media brands — Taste of Country, PopCrush, The Boot, and LoudWire.

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DIGITAL MARKETING & ADVERTISING CONSULTANT ☞ TOWNSQUARE MEDIA

Townsquare Media | Jan 2008 – Apr 2012

As a Digital Marketing Consultant at Townsquare Media, Nikki Barron partnered with local and regional businesses to develop customized advertising packages that combined the power of radio with emerging digital platforms. She consistently exceeded sales goals by taking a consultative, relationship-driven approach and delivering results-oriented campaigns. Nikki provided full-spectrum account management—from initial pitch and creative development to performance tracking and optimization—earning a reputation for reliability, strategic insight, and exceptional client service.

 

HIGHLIGHTS:

 

• Consistently exceeded monthly and quarterly revenue targets by aligning media strategy with client objectives

• Sold integrated radio and digital advertising packages, including display, sponsored content, and audio campaigns

• Maintained strong client retention rates through proactive communication and measurable campaign success

• Managed accounts end-to-end, ensuring creative execution and campaign results met or surpassed expectations