Full Service Public Relations Campaign
For the Protect Pay Transparency campaign, we built a visual identity around a simple idea: workers shouldn’t have to guess what a job pays. The creative turns hidden salaries into something deliberately absurd, using Magic 8 Balls, blurred type, redactions, and consumer ephemera to make secrecy look as outdated as it should feel.
The result mixes early-internet nostalgia with a pop culture reference (the campaign launched just as the latest season of Stranger Things was airing), giving a wonky policy fight a visual language that is strange, funny, and immediately understandable without losing the seriousness of what is at stake.
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Copywriting Sample
Website Copy
Washington State lawmakers are considering bills that will transform our state’s effective pay transparency laws into nothing more than an illusion.
Send a message to your legislators:
Vote NO on HB 2377, SB 6100, & SB 6221
Pay transparency that exists in name only doesn’t help workers or employers.
Tell Washington lawmakers to protect pay transparency.
Vote NO on HB 2377, SB 6100, & SB 6221.
Sending a message takes less than a minute.
Washington State’s current pay transparency laws work because they are both simple & enforceable; Employers must post pay ranges, and workers have a well defined path to hold them accountable when they don’t.