Political Candidate Campaign Branding & Design
For Sharon Tomiko Santos’ reelection campaign, we built a new visual identity from the foundations of her previous campaign branding as well as drawing from her Japanese American roots, decades of public service, and deep connections to Seattle’s 37th Legislative District.
At the center is her family’s kamon, reworked as the campaign’s logomark and carried throughout the visual system.
The result is a visual identity that is contemporary, personal, and deeply rooted in the 37th District and her Japanese heritage.
Our Bread & Butter:
✦ Campaign Branding Refresh
✦ Web Design & Development
✦ Copywriting
✦ Direct Mail Campaign Materials
✦ Print & Digital Campaign Materials
✦ Voter Text MMS Graphics
Copywriting Sample
Website About Page Copy
Growing up, Sharon Tomiko witnessed both the pain that injustice leaves behind and the determination of a community that refused to disappear.
Her mother and grandparents were among the Japanese American families forcibly removed from their homes and incarcerated during World War II.
In the years that followed, Sharon Tomiko witnessed elders, organizers, churches, families, and small business owners slowly piece neighborhoods and community life back together.
As a student at Franklin High School, Sharon Tomiko became part of that work herself, organizing youth participation in Seattle’s first Day of Remembrance, galvanizing fellow students to join a caravan from Seattle to Puyallup, where Japanese American families had first been assembled before mass incarceration in 1942.
As a student at The Evergreen State College, Santos was inspired by Seattle civil rights figure Gordon Hirabayashi’s work exposing the federal government’s corruption used to justify Japanese American incarceration.
After graduating in 1988, Sharon Tomiko continued her studies in public policy, leadership, and community-centered public service at Northeastern University, where she earned her Master’s Degree.
While working on Mike Lowry’s campaign for U.S. Senate, she met Bob Santos, the beloved Chinatown International District organizer known to many as “Uncle Bob.”
The two married in 1992 and shared a deep commitment to civil rights, community preservation, and opportunity for working families until his passing in 2016.
Before serving in the Legislature, Sharon Tomiko worked in banking, for local elected officials, and in nonprofit leadership.
She also became active in international women’s issues and served as a delegate to the 1995 Fourth World Conference on Women in Beijing.
Sharon Tomiko Santos has earned recognition from educators, civil rights organizations, community advocates, and public service institutions across Washington.
Honors and awards include the Franklin High School Hall of Fame, The Evergreen State College Joseph Albert Dear Distinguished Alumna Award, the Children’s Alliance Champions for Children Award, the Northwest Asian Weekly Foundation Lifetime Achievement Award, and more.