This brand direction foregrounds accuracy, method, and consistency speaking to idea that the assessor is the steward of an enormous civic memory including our homes, land, neighborhoods over time. The visual language references historic property cards, handwritten ledgers, and archival records, to speaks to responsible custodian of public property records.

I also took portraits for the candidate for his print and digital materials. We shot them on the porch of their home and walking through their neighborhood. Their daughter was a real wild child, my favorite kind of little lady, so getting her to sit and pose wasn't going to work. Instead I brought a prize pouch with some small toys to keep her engaged and to use the power of a good bribe to capture them. No, they aren't posed but this is actually who he and his family is, which I believe is the ultimate goal when shooting portraits for a candidate.